Here's what working together looks like.

Every project starts with getting to know your business, through your initial message and a short questionnaire once you're booked, before I ever open a design file. What we build is shaped around you.

Rose working on her laptop outdoors
Every website includes

Built the right way, from the start.

Custom built for you

Designed around your brand and your clients, not squeezed into a generic template. It looks like you, not everyone else on the same builder.

Fast and reliable

Hosted on the same platform trusted by companies like Nike and Under Armour. Quick load times, automatic backups, and a site that stays up when it matters.

Built to be found

Every site is set up with SEO fundamentals from day one, so people searching for services like yours can actually find you.

Secure by design

Custom built sites have a smaller target than generic builders, where thousands of businesses share the same system. More peace of mind for you and your clients.

What's included

Find what fits your business.

✦ Now Booking ✦

I'm taking on a couple of founding client projects right now at an introductory rate — reach out below if you'd like to be one of them.

Get Started
The Essential
Starting at $900
  • Up to 4 custom pages
  • Mobile-responsive design
  • Contact form integration
  • Basic SEO setup
  • Guided content questionnaire, shaped into clean, on-brand copy
  • 1 round of revisions
Best forEstheticians and solo beauty pros who are ready to have a real home on the web.
The Premium
Starting at $3,450

Everything in Growth, plus:

  • Fully custom design and experience
  • Up to 8 pages
  • Every tool you already use, connected in
  • Full SEO setup, plus a speed and performance check
  • Full copywriting service, including a dedicated voice/story call and a consistent message across every page
  • 3 rounds of revisions
Best forMulti-service businesses or anyone who wants a completely custom Aureli experience.

Want ongoing support?

Monthly maintenance plans so your site stays current and you don't have to think about it.

Basic
$125/mo
  • Up to 2 update requests per month
  • Monthly check to confirm your site, domain, and hosting are all running smoothly
  • Email support
Standard
$250/mo

Everything in Basic, plus:

  • Up to 4 update requests per month
  • Performance monitoring
  • Quarterly check-in call
Pro
$375/mo

Everything in Standard, plus:

  • Unlimited update requests
  • Priority support
  • SEO monitoring
  • Monthly strategy call

Retainers cover routine content updates, plus any bug fixes needed after your first week post-launch. New copy, page redesigns, or other structural changes are billed hourly.

Questions

Things people usually ask.

How long does the whole process take?+

Most projects take 4 to 6 weeks once I have your written content and any branding. The Essential package is usually on the shorter end. I'll confirm a realistic start and completion date with you before the clock starts, so there are no surprises.

What do I need to have ready?+

Any existing branding like colors or a logo, and a general idea of what pages you want. Photos are nice to have but not required upfront, I can work with placeholders if yours aren't ready yet. Once you book, I'll send over a short questionnaire that walks you through everything else, so you don't need to have it all figured out before you reach out.

Do I have to write my own website copy?+

No. Every package includes copywriting support, so you're never handed a blank page. I'll send you a simple questionnaire to help pull out your story and voice, and if you already have copy for a page you love, just let me know and we'll build around it instead.

Will I be able to update it myself?+

Depends on your package. The Growth and Premium tiers include a content management system, so you can update your services, swap photos, and make changes yourself without touching code, so you can keep your menu and pricing current without ever worrying about accidentally breaking your layout or losing your SEO rankings. I'll walk you through it before we wrap up. The Essential tier is a simpler, static build, so changes after launch go through me, either hourly or through a monthly retainer.

Is my website safe and reliable?+

Yes. Your site is built with modern, professional-grade technology and hosted on Vercel, the same platform used by companies like Nike and Under Armour. That means automatic backups, built-in protection against attacks, and near-instant loading times, without you having to manage any of it yourself. This is different from generic website builders, where thousands of sites share the same system. Your site is custom built just for you, which means a smaller target and fewer weak points.

Will my website help people find me on Google?+

Yes. Every site I build is set up with SEO best practices from the start, things like proper page structure, fast load times, and metadata that tells Google what your business does and where you're located. Generic website builders often add this as a costly upgrade or don't do it well behind the scenes. It's built in from day one with your site.

Let's get started

If you're ready to talk, I'd love to hear from you.

Fill out the form and I'll get back to you within 48 hours.

Get Started